As you may know, I am a huge fan of taste tests so this article, Wine’s Pleasures: Are They All in Your Head? is particularly interesting to me.

Yet the rating system has bred an attitude toward wine that ignores context, which is perhaps more important a consideration to the enjoyment of wine than anything else. The proverbial little red wine, so delicious in a Tuscan village with your sweetie, never tastes the same back home in New Jersey. Meanwhile, the big California cabernet, which you enjoyed so much with your work buddies at a steakhouse, ties tucked between buttons, doesn’t have that triumphant lift with a bowl of spaghetti.

So true!!! Context is everything and thank god for it because that's how a not so good bottle of wine is delicious when imbibed in the company of good friends!