Andrea Harner
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May 12, 2008

Why Your Future Self is an Emotional Mystery: The Projection Bias

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Going to the supermarket when I'm really hungry, and without a shopping list, is a recipe for disaster. It will take an act of iron will to avoid returning without some kind of junk food. Later, after eating, I'll wonder how I could have bought junk food but forgotten healthy staples like rice and pasta.

Why should this be? After all, I know very well what sort of food I should buy; I've been hungry in the supermarket before and bought junk food and regretted it later. The reason is that in the moment, when I'm hungry at the supermarket, I'm out of touch with my future emotional self - something that psychologists have confirmed experimentally. Continue reading.



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