This is so awesome. Sure, it reveals depressing things about the state of our affairs like, meaningful research has been harder and harder to fund and that only with such crass commercialization of research does it become sexy to engage it in...Oh! and that we have a global warming problem!!! But hey!! Who's thinking much these days?! Not me! Just drinking coffee and reading US magazine! So someone get to work so my kids can also drink coffee and read US magazine carefreely k???!